Passions- When someone talks about something constantly, they are always eager to do it, and they feel a great sense of affection towards it

How broad can a niche become? What is the importance of the quality of a few concrete goals?

A niche is most useful when it’s specific enough to create clarity and focused enough to stand out, however it can still evolve and expand.

Think of a niche like a spotlight:

  • If it's too wide, you blur into the crowd.

  • If it's narrow but meaningful, people notice your expertise or interest.

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Concrete goals act as anchors in a sea of options. A few well-defined goals are:

  • Motivating: They give purpose to your daily actions.

  • Measurable: You know when you’ve hit or missed the mark.

  • Directional: They help filter opportunities and shape your behavior.

For example:

  • Vague: “I want a good internship.”

  • Concrete: “I want to intern at a mission-driven company doing UX work, and build two portfolio pieces from it.”

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A niche should be narrow enough to guide your decisions and actions, but flexible enough to grow with you. A strong niche gives your effort focus. A few high-quality goals give that focus momentum and purpose.

Get in touch.

What are some passions and how can you create a niche out of them?